Market Reports

We rely on the best minds in the world for best practices and to understand how AI will impact the future of work.
Here's some of the most critical reports.
AI Agents are the Future of Work
PWC
Dec-24
In the Report
This report explores how AI agents will automate workflows and redefine job roles. It predicts that AI augmentation will be a key factor in business efficiency and competitiveness.
Takeaways
AI agents will redefine work. Leaders must prepare for job transformation and invest in AI-human collaboration strategies.
Future of AI - Perspectives for Startups 2025
Nov-24
In the Report
Google provides insights for startups on leveraging AI for competitive advantage, highlighting funding opportunities, key challenges, and emerging applications.
Takeaways
Startups that integrate AI strategically will outperform competitors. Founders must align AI with core business goals from day one.
Trusted AI and the Regulatory Landscape
KPMG
Oct-24
In the Report
KPMG discusses AI regulation, emphasizing that trust is essential for AI adoption. It warns that companies not aligned with regulatory developments will face compliance challenges.
Takeaways
AI regulation is tightening. Executives must prioritize AI governance, transparency, and compliance to stay ahead.
How to Reimagine Work with AI Agents
DELOITTE
Sep-24
In the Report
This report explores how AI agents can automate and enhance knowledge work. It suggests that AI will shift from a tool to a collaborative partner in decision-making.
Takeaways
AI is evolving from assistant to decision-maker. Organizations must redefine work structures to leverage AI agents effectively.
US State of Generative AI Report Q4
DELOITTE
Sep-24
In the Report
Deloitte provides a comprehensive update on generative AI adoption, detailing key regulatory shifts, enterprise AI use cases, and workforce impacts.
Takeaways
Generative AI is rapidly evolving�leaders must stay agile and proactive in managing AI-related risks and opportunities.
Retail Trends to Watch in 2025
EMARKETER
Aug-24
In the Report
This report outlines key trends shaping the retail industry, including AI-driven personalization, predictive inventory management, and automated customer service. It emphasizes that customer expectations for frictionless experiences are rising, requiring retailers to embrace AI-driven insights.
Takeaways
Retailers that fail to leverage AI for personalization and efficiency will fall behind. Leaders must align AI strategies with evolving consumer expectations.
Artificial Intelligence Everywhere
PWC
Aug-24
In the Report
PWC highlights how AI is becoming ubiquitous across industries, driving automation, personalization, and new business models. It explores challenges such as AI bias, ethical concerns, and resistance to change.
Takeaways
AI adoption is no longer a question of "if" but "how." Organizations must be intentional in designing AI-driven processes that enhance value without eroding trust.
AI Quarterly Pulse Survey - The Year of Agentic AI
KPMG
Jul-24
In the Report
This report highlights the shift toward "agentic AI"�AI systems capable of making autonomous decisions and executing tasks with minimal human intervention. It warns that companies unprepared for agentic AI may struggle with integration challenges, security risks, and workforce disruptions.
Takeaways
Agentic AI is coming fast. Leaders must assess their AI readiness, ensuring security, compliance, and workforce adaptation strategies are in place.
Generative AI Q4 Pulse Report
DELOITTE
Jun-24
In the Report
This quarterly analysis tracks developments in generative AI, focusing on enterprise adoption, emerging applications, and technological advancements. It finds that while generative AI adoption is increasing, many organizations struggle with integration due to lack of internal expertise and uncertainty around ROI.
Takeaways
Generative AI adoption is accelerating, but execution matters more than speed. Companies must focus on clear business applications and ROI measurement.
Strategic Governance of AI - A Roadmap
DELOITTE
Jun-24
In the Report
Deloitte lays out a structured approach to AI governance, including risk mitigation, compliance, and transparency measures. The report emphasizes that AI oversight should be proactive, not reactive, and that businesses need AI-specific governance boards to ensure alignment with ethical and legal standards.
Takeaways
Without strong AI governance, companies expose themselves to regulatory, reputational, and operational risks. Leaders must embed AI governance into corporate strategy.
2025 AI Business Predictions
PWC
May-24
In the Report
PWC forecasts key AI trends that will shape industries by 2025. The report predicts deeper AI integration in decision-making, more autonomous AI agents handling complex tasks, and increased regulatory scrutiny. Organizations that fail to prepare for AI-driven business models risk being left behind.
Takeaways
AI is shifting from an efficiency tool to a business driver. Executives must proactively integrate AI into strategy, operations, and governance frameworks.
2024 Work Trend Annual Report
MICROSOFT
Apr-24
In the Report
This report analyzes how AI is reshaping the workforce, including shifts in collaboration, skill requirements, and employee expectations. It finds that AI adoption is creating a skills gap, where demand for AI proficiency is growing faster than supply. The report suggests that companies prioritizing AI training and upskilling will maintain a competitive workforce.
Takeaways
AI is changing job roles faster than employees can adapt. Investing in upskilling is not optional�it's critical to staying competitive in the AI-driven workplace.
What is Generative AI & the Business Impact?
BCG
Mar-24
In the Report
Boston Consulting Group demystifies generative AI, outlining how it differs from traditional AI and its transformative applications across industries. It highlights use cases in content generation, coding, customer service, and personalized marketing. The report also explores limitations, including hallucinations, data privacy risks, and regulatory concerns.
Takeaways
Generative AI offers immense opportunities but requires strategic oversight. Businesses must assess where AI can add value without compromising quality, accuracy, or security.
Superagency in the Workplace
MCKINSEY
Feb-24
In the Report
McKinsey introduces the concept of "superagency"�the enhanced ability of employees to drive productivity and decision-making with AI augmentation. The report explores how AI tools, from copilots to automation, can help workers focus on high-value tasks, improving efficiency and innovation. However, it also warns that organizations must invest in AI literacy and change management to prevent disruption and resistance from employees.
Takeaways
AI should not replace employees but empower them. Leaders must drive adoption through training and ensure AI augmentation aligns with business goals.
2024 US Responsible AI Survey
PWC
Jan-24
In the Report
This survey examines how U.S. organizations are implementing responsible AI, highlighting key trends, challenges, and solutions. It reveals that while many companies are investing in AI ethics, compliance, and governance, gaps remain in translating responsible AI principles into operational processes. The report emphasizes the importance of transparency, accountability, and AI bias mitigation. Companies that proactively establish responsible AI frameworks gain a competitive advantage in trust and regulatory compliance.
Takeaways
Responsible AI isn't just about compliance�it's a strategic differentiator. Executives must embed AI governance into business operations to mitigate risk and build long-term trust.